I worked alongside editor Dumisani Sibanda at Iconic Agency, to create 3D shoe animations and CRT style titles for the ASICS Sportstyle Autumn/Winter campaign featuring the Gel-Quantum Kinetic.

The 3D shoe was created using photogrammetry to allow us to hyper stylise it with dramatic lighting and punchy animation. There was limited time on the shoot to capture high-quailty close-ups of the Gel-Quantum Kinetic, so we improvised by setting up a DIY studio to photoscan the shoe and bring it into the digital realm.